Tutorial mode
Snus 101
New here? Six short lessons cover what snus is, how a Cool Lip pouch works, and what to expect. No jargon, no lecture.
What is snus?
Snus is a moist, smokeless, finely ground tobacco product. It originated in Sweden about two hundred years ago and is now used worldwide. Instead of being burned or chewed, a portion sits under the lip and does its work quietly.
Cool Lip is India's take on it: a filter pouch of hand-picked tobacco with an Indian blend of spices, sandalwood and mint, made in Sonepat since 2008 by a tobacco house founded in 1948.
How to use a Cool Lip pouch
Pop it under the lip. Take one pouch out of the pack and place it between your upper lip and gum. Don't chew it and don't swallow it.
Wait a few minutes for the tingle. The blend and the mint build up gradually. That tingle is the sign it's working.
Enjoy the true freshness of tabaq. A pouch lasts twenty to thirty minutes with a fresh, lingering aftertaste. When it fades, take it out and bin it. Then repeat when you like.
What's inside
Hand-picked tobacco leaves, rich spices, the natural aroma of sandalwood oil and a plethora of floral essences, with mint for the chill. The pouch is made with chewing-gum composites, which give a pleasant flavour and a long-lasting aroma.
The recipe came out of extensive research and chemist tours across the world, where we studied hundreds of smokeless tobaccos. It blends Indian tobacco heritage with a modern outlook of the West, and it has stayed the same since launch. Read the blending chapter of our journey.
Pack sizes
Three packs, one Cool Lip. Pick by how often you reach for it.
Prices are maximum retail prices printed on the pack. See the lineup.
Why smokeless
Get the kick of tabaq without it being an inconvenience for others. Because a pouch is never burned, it creates no tar and no smoke, so there is no passive smoke for the people around you and nothing to light, ash or stub out.
Spit-free and smokeless, Cool Lip can be a cool alternative to smoking: no mischief from cigarettes, just a fresh, lingering aftertaste. It is still a tobacco product and it is for adults only.
Questions people ask
Do I chew it?
No. Place the pouch under your upper lip and leave it there. Chewing releases everything at once and cuts the experience short.
How long does one pouch last?
Twenty to thirty minutes. Take it out when the freshness fades.
How many sachets are in a pack?
Nine in the ₹9 mini pack, twenty in the ₹20 pack and thirty-five in the ₹30 value pack.
Where can I buy Cool Lip?
At tobacco and paan retailers across India. Ask for Cool Lip by name. We do not sell online at the moment.
Is it smoke-free?
Yes. Nothing is burned, so there is no smoke, no ash and no tar.
Who is it for?
Adults of legal age only. Cool Lip is not for minors and is not sold to them.
How should I store the pack?
Somewhere cool and dry, out of direct sun, with the pack closed. Keep it away from children.
Is Cool Lip the same as Draco?
Draco has been discontinued. Cool Lip Filter Tobacco is the product we make today.
Tobacco is injurious to health. Cool Lip is a tobacco product intended for adults of legal age only. Not for minors.
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