Finest Tobacco Co. · since 1948

Chill. Relax. Repeat.

India's leading manufacturer of premium quality smokeless tobacco and snus. Filter packs that bring convenience and class to a highly refined product made from superior raw materials.

Explore the lineup How it works

0Company founded
0Cool Lip launched
0%Tar. It is never burned
20–30Minutes per pouch

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How it works

Three moves. That's the whole tutorial.

01
Pop it under the lip
One pouch. No fire, no smoke, no spitting. Nothing for anyone else to notice.
02
Wait a few minutes for a tingle
The blend of exotic tobacco leaves and mint kicks in and builds.
03
Enjoy the true freshness of tabaq
A fresh, lingering aftertaste for 20 to 30 minutes. Then repeat.

The story

"A tobacco product worthy of an emperor."

Cool Lip launched in 2008 and has become a cult brand among its followers. Cool Lip is not merely a product. It's an attitude. It's a personality. It defines the modern age where people know they need to quit other forms of tobacco that are more harmful. Since it is not burned, it creates no tar.

Made by Tulip Packaging Private Limited, a family of tobacco makers since 1948.

What is snus?

Snus, a moist, smokeless, finely ground tobacco product, originated in Sweden about 200 years ago and is now used worldwide. Get the kick of tabaq without it being an inconvenience for others. Spit-free and smokeless, Cool Lip can be a cool alternative to smoking. No mischief from cigarettes, no passive smoke, just a fresh, lingering aftertaste.

The product

One pouch. Three pack sizes.

6.12 g pouch

Cool Lip Filter Tobacco

Hand-picked leaves. Sandalwood. Mint. A tingle that lasts.

One of our most invigorating products. Prepared from hand-picked tobacco leaves with rich spices, the natural aroma of sandalwood oil and a plethora of floral essences. Made with chewing-gum composites for a pleasant flavour and a long-lasting aroma. Combination of exotic tobacco leaves and mint gives a chilling experience for you and your friends.

Pouch: 6.12 g
Lasts: 20–30 min
Pack sizes: 9 · 20 · 35
Since: 2008

Freshness
Aroma
Discretion

Product details

Pick your pack

Three sizes. Same Cool Lip.

Mini

MRP ₹9

Mini pack

9 sachets. The pocket-size entry point.

Regular

MRP ₹20

Regular pack

20 sachets. The everyday pack.

Value

MRP ₹30

Value pack

35 sachets. Most sachets per rupee.

Skill tree

Why every pouch hits the same.

Packaging

One pouch has it all: passion, youth and love. Every sachet is carefully packed to deliver the right punch, from the tobacco we select to the machines we choose to the way we store it.

Quality

Careful work process makes an excellent product. From raw tobacco to dispatch, each workflow is designed to reach the highest quality standard available.

Blending

Blending is the heart of Cool Lip. The recipe came from extensive research and chemist tours across the world, studying hundreds of smokeless tobaccos. Indian tobacco heritage with a modern outlook of the west.

Automation

Every pouch is weighed mid-air before it drops into its secondary packet. German and Japanese checkweighers make sure each pouch weighs exactly the same.

Events

Latest on Cool Lip.

Cool Lip participated in Intertabac 2019, where we presented our product to the European market, and more recently at TPE, Las Vegas, USA.

Intertabac, Dortmund · 2019
Tobacco Plus Expo, Las Vegas
A dozen independent songs carry the name. See the setlist.

Player reviews

From the community.

"For me, Cool Lip is a better tool of communication than any social network. More importantly, it does something social networks cannot: it connects me to nature."
Amit Morya

"Cool Lip is a distillation of Indian culture in a pillow pill. It contains stories of more than fifty years, and is ever evolving as young people bring new ideas."
Adarsh Ghosh

"Cool Lip is exactly the cosmos for me. The invisible activity of the micro-organisms creating the tabbaq seem to me like the unclarified cosmic phenomena, the rich flavors are the stars twinkling in the night sky."
Tomoy Shah

Join the list

78 years strong & still unabated. How about you?